I build custom AI automations that handle the busywork, letting your small team focus on the big things. Less copying and pasting, more building your business.
Book a discovery callYour team is talented. They shouldn't be spending their days on tasks a machine could do in seconds. We build the tools that unlock what they're actually capable of.
That's not a gap — it's a head start for those who move now.
The businesses adopting AI now aren't the biggest — they're the fastest. Don't wait for 2027 to do what you could start this week.
Book a discovery callpely — from Latin pellucidus, meaning transparently clear. Clarity through every layer.
Turn repetitive multi-step processes into one-click operations. Order routing, inventory sync, report generation — automated.
Custom APIs that connect the platforms you already use. Squarespace to Amazon, TikTok to your fulfilment centre, Shopify to anywhere.
AI agents built around how each team member actually works — handling outreach, compliance, data processing, and decision-making so your people handle strategy.
Ingest, process, and serve data from any source. Clinical research, market trends, customer behaviour — structured and queryable.
A tool that ingests thousands of clinical studies from PubMed, processes each one through Claude into structured data, and produces weighted evidence scores for supplement ingredients. Brands embed the results directly on product pages — giving customers real science instead of marketing claims. 847 studies processed and scored in under two hours.
An AI agent that discovers TikTok creators, scores them against a product catalogue, manages collaborations, ships samples through Amazon MCF, and ensures every piece of content complies with UK advertising law. The entire pipeline from discovery to delivery, hands-free. 94 qualified creators discovered and 12 collaborations launched in a single cycle.
A founder was manually copy-pasting orders between Squarespace and Amazon every morning. We built a serverless bridge that instantly sends new Squarespace orders to Amazon's fulfilment centre — picked, packed, and shipped without anyone lifting a finger. The only human step is a one-tap approval via Telegram to keep the founder in the loop. What took 45 minutes a day now takes a single click.
An intelligent system that researches the global macro landscape every morning, scores conviction through Bayesian confidence modelling, and sizes decisions through Kelly-optimal position management. It thinks before it acts — running deep research, confirming its thesis, then executing only when the evidence aligns. Full macro analysis of 15 currency pairs completed before markets open each morning.
See yourself in one of these?
Book a free discovery call
Andinn Organics“Our tech stack has been completely invigorated and our output increase has been significant, to say the least. We can highly recommend Pely.ai to help bring your company into the future.”
Empowerment. Trust. Ownership.
We build hyper-specialised AI agents that 10x what each person can do.
No open-ended agency retainers or scope creep. You know exactly what you're paying and what you're getting.
Your own desktop or mobile app, enabling all the custom AI workflows you need.
Transparent, predictable pricing built for independent professionals. No enterprise bloat, no hidden retainers.
A 20-minute session to map your biggest bottlenecks and see if automation makes financial sense for you.
Custom strategic consulting, workflow mapping, and deep-dive system auditing for your specific operations.
A tightly scoped, fixed-fee implementation designed to eliminate one major administrative bottleneck immediately.
Active monitoring and failure resolution so your background automations never silently break.
100% Software Transparency: You pay exclusively for our strategic expertise and architectural implementation. To ensure absolute transparency and prevent hidden markups, all software subscriptions (e.g., Zapier, Notion) and API usage fees (e.g., OpenAI, Anthropic tokens) remain under your direct control and ownership.
For a strictly limited time, early clients can earn a 60% reduction on our standard consulting day rate (reducing it to £150/day) in exchange for becoming a fully public case study.
Requirements: You must be willing to provide baseline operational metrics before the build, participate in a post-implementation video review, supply a public testimonial, and grant data usage rights.
Apply for the Portfolio ProgramIt starts with a free discovery call to understand your business. From there, we do a proper audit — mapping every repetitive task, bottleneck, and copy-paste loop that's costing your team time.
You get a one-page spec. We build the automation, integration, or agent — usually in one to three weeks. No six-month timelines, no feature bloat.
The tool runs alongside your team — not instead of them. Each person gets their own AI agent, tailored to how you or your team work.
Pick up to 2
Optional — we'll save your results so we can reference them if you get in touch.
The more specific you are, the better our recommendation will be.
Think about what you'd want automated, connected, or replaced.
Drag the sliders to see what automation could save your team.
Based on the hours your team could save each week — the actual number depends on your workflows.
Book a discovery callWe are opening a limited number of spots for early clients to earn a 60% reduction on our standard £380 consulting day rate—bringing your investment down to a fixed floor of £150 per day.
In direct exchange for this reduced rate, you agree to become a fully public case study. This requires providing baseline operational metrics prior to the build, participating in a post-implementation video review, supplying a public testimonial, and granting data usage rights. If you are ready to eliminate administrative drag and reclaim your time, this is your way in.
Apply for the Program
I spent years as a photographer, running my own business. I loved the creative work. What I didn't love was the other 80% — the order processing, the invoice chasing, the endless admin that ate into every day. I watched talented people around me doing the same: spending their time on tasks that had nothing to do with their actual skills.
In 2020, I made the switch. I retrained in data engineering, learned to build the tools I'd always wished existed, and started Pely.ai to do the same for other businesses.
That experience became something I now call the Pely.ai Model — every AI agent I build belongs to the person using it, not the company imposing it. I've seen what happens when people get time back and feel safe in the process. They do the work they were actually hired to do.
I've since built autonomous trading systems, e-commerce middleware, AI-powered research platforms, and creator outreach agents — all for businesses that needed more from their team without hiring more people.
I'm based in Manchester. I work with businesses across e-commerce, health, finance, and services — anywhere a small team is doing big work and needs the tools to match.
Not at all. Independent professionals lose between 21% and 36% of their week to non-billable scheduling, invoicing, and data entry. Our automations provide "synthetic scaling"—giving you the operational capacity to handle the workload of a larger team without incurring associated payroll taxes.
Zero technical skills are required. You only need to understand your own business goals—we handle the technical execution. We cut through the noise of over 7,000 available AI applications to build cohesive workflows that operate silently in the background of the tools you already use.
No. To ensure absolute transparency and prevent hidden markups, all software subscriptions (e.g., Zapier, Notion) and API usage fees (e.g., OpenAI, Anthropic tokens) remain under your direct control and ownership. You pay exclusively for our strategic expertise and architectural implementation.
We build with accessible, powerful tools like Zapier, Make, Notion AI, Perplexity Pro, and Claude. For bespoke operational needs, we also build custom Next.js API integrations bridging platforms like Squarespace, Shopify, Amazon (SP-API/MCF), and TikTok Shop.
We don't do multi-month enterprise phases. A "Pellucid" Starter Pack is typically mapped, built, tested, and handed over within a few days. More complex data pipelines and AI agent builds usually land between one and three weeks. You'll know the exact timeline before we start.
Early clients can earn a 60% reduction on our standard £380 day rate (reducing it to £150/day) in direct exchange for becoming a fully public case study. This requires providing baseline operational metrics, participating in a post-implementation video review, supplying a public testimonial, and granting data usage rights.
It ensures your background automations never silently break. The retainer covers active monitoring of your Zapier/Make connections, handling API version updates from third-party platforms, minor prompt engineering adjustments, and rapid failure resolution.
You receive a fully functioning workflow and an asynchronous video handoff explaining exactly how your new setup works. Because you hold the software licenses directly, you own everything. From there, you can manage it yourself or keep us on a maintenance retainer.